Proposal · 2026
Veronica Smith  ·  by

Menswear · Sydney A new chapter
The gap
Nobody walks in cold anymore.
They arrive already decided.

Two weeks before the wedding, someone screenshots a fit they like. They save three more. By the time they walk into a store, they already know what they want — they're just there to try it on. Kelly Country makes exactly those clothes. It's just not in the screenshots yet.

Instagram·TikTok·Brand refresh·Website·Campaigns·One person, not four· Instagram·TikTok·Brand refresh·Website·Campaigns·One person, not four·
What we'd do
Where to start
Three ways in. Cancel any month.
Introductory rate
Test the water
$490per month · first 3 months, then $690
The smallest version that still moves. Good for seeing if this works before deciding anything.
  • 8 pieces a month, Instagram + TikTok
  • Up to 2 of those as produced video
  • Stories reposting included, on top
  • Monthly calendar, approved before anything goes live
  • One plain-English report a month
No ad spend. Nothing changes elsewhere.
Recommended
Build the habit
$1,190per month
Enough volume for people to actually start recognising you. This is where a feed stops looking abandoned.
  • 16 pieces a month, Instagram + TikTok
  • Up to 6 of those as produced video
  • Stories reposting included, on top
  • Refreshed look across your profiles
  • Website tidy-up so traffic lands well
  • Monthly call, not just a document
Still no ad spend required.
Go properly
$1,890per month
For when you've seen it work and want the relaunch, the campaigns and the paid side behind it.
  • 24 pieces a month, across every channel
  • Up to 8 of those as produced video
  • Full brand refresh & relaunch
  • Meta & Google campaigns built and managed
  • Seasonal planning across the year
Ad budget separate, and yours to set.
What a piece means
One finished post, carousel or video — shot, edited, captioned and ready to go live. Nothing half-made counts.
Swap them how you like
One produced video counts as two simple pieces. Some months you'll want volume, others one film that does the work of five — you decide, month by month.
You see it first
The month's plan lands a week ahead, with one round of changes on anything you want moved. Nothing is published without you.
About the entry rate
The $490 is an introductory rate for the first three months, while we prove this works on your account. From month four it moves to $690 — no surprises, no renegotiation. You can stop or change tier at any point.
The files are yours
Every photo, video and file stays with you — including if we stop working together.

Move up or down month to month. Nothing here asks you to touch what you already spend on radio or your current agency — this runs alongside it until you decide otherwise.

Bonus — outside the phases

Treat it like a relaunch, not an update.

Same brand, same quality — just arriving like it means it. A sharper look, a cleaner site, and a countdown that gives people a reason to care on day one.

01
Teaser week
Close-ups, fabric, no reveal. Build the question.
02
The reveal
New look live across feed, site and store window on the same day.
03
First campaign
The season's first full story, with the new identity behind it.
Why me
Five years in marketing. Then I bet my own money on it.

I spent five years running marketing and operations across Peru and Chile — for banks, retailers and agencies, the kind of accounts where the numbers have to hold up. Then I built my own company and grew it with nothing but consistent content, because there was no ad budget. That's the whole approach: make it work small before spending big. You'd deal with me directly, in plain English, not in slides.

Start small. Let the numbers decide the rest.

Let's talk
vtorres@keenmkt.com 0434 625 335